Not much different than when the big tobacco companies marketed smoking to be "cool" (knowing full-well the harm they were doing for profit)...and now they've
just replaced (marketed) one addiction for another. I agree it's self-inflicted damage...don't come crying to me when your lungs give out.
And if you think the big tobacco companies are just going to sit back & play "nice" while their profits go down...I have a bridge for sale...in Florida.