There ARE animals that would benefit from that sort of scent "enrichment" but what you use has to be relevant for the type of animals.
I know my snakes get visibly "inspired" by some fresh-soaked sphagnum moss to play in...that's the sort of thing that's "right up their alley".
Many snakes enjoy tunnels too...like cardboard rolls (of appropriate size) or even PVC drain pipes & elbows.