They FINALLY put a link on the main BHB page. I suggested it as soon as he put his face on the bag and the office mgr said that she couldn't believe they hadn't already. Makes it a lot easier.
He is endorsing/became a major investor in a product that was already being produced by Midwest Organics. They make a few coco husk based products, the largest being CatSpot cat litter...they throw some pretty big money around as they have a few NHRA sponsorship out there.
The Reptile Prime is a "re-branding" of their Herptopia bedding. It truly is awesome stuff.