Yeah, I ended up ordering from a local store as well. The brand is "Kruse's Perfection". It's similar nutritionally, only off by a percentage point here and there, but it smells worse. So they smell worse. Especially the mice.

On the other hand, my rodents love it and I think the babies are growing a bit faster. I'm entirely not sure, they've only been on it for a week or so. The feed & pet store I got it from feeds it to their rodents and they're all big and healthy. So I'm going to try it out for awhile and see how it goes. There are other feed stores I can look at if I decide I can't stand the smell.