Yeah, he did a whole vlog about his involvement with the company.
https://youtu.be/vCgSmEQMms8
Smart move for both sides, diversifies his brand and gets H'topia into the mainstream. I find him a bit too commercial for my tastes, but you have to admire the effort he's putting into it. I do watch his vlogs from time to time, sometimes there is some interesting snake stuff, but often its just mundane personal stuff. In either case, i do think its unfortunate that there seems to be a small but vocal population who are convinced he's the antichrist, from what i can tell its mostly angry teen and drama queens.