OK, here's the thing. Regardless of how any of us feel about this picture and its ability to change behaviors, here is the biggest reason I personally have a problem with it: It's one thing to grab someone's attention, but it's quite another thing when that kind of attention becomes "bad for the brand". These kinds of pictures are horrific for the reputation of the snake keeping hobby. Not all publicity is good publicity, and it's a shame that these are the pictures that go viral more often than not. Never assume that your message is only going to be seen by your target audience.