No idea about repti bark. But someone posted a pic about this Coco Coir mix and it looks identical to Reptichip. The "mix" version, anyway. They also make versions of just bark (fine) or just chips (coarse). They said they've used both (Reptichip, GrowIt coco coir mix) and that it is the same...only cheaper.
It expands with water, just like the Reptichip.
After researching a bit, there are actually all kinds of Brands selling the same thing. They probably purchase in bulk and re-brand it under their name. Prices are all over the place, some cheaper then Reptichip, some the same. This GrowIt Coco Coir mix I found fairly cheap. Some places sell it for more, some for less...
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