Improving Public Perception of Keeping Snakes

[bcr229]

How in the world can you run a "marketing campaign" without knowing what you are marketing and the stance you are taking on known issues?

What is being marketed is the concept that keeping a snake (or snakes) isn't weird or kooky. The target audience is people who do not and may have never considered one as a pet.

Someone else here said we all need to be on the same sheet of music. To be successful the entire "company" needs to be on the same agenda.

I can list half a dozen different factions within the NRA, one of the most successful single-issue organizations operating today, without breaking a sweat.