As a woman, I remind everyone to never underestimate the power of "pretty".
Those photoshopped pink and lavender snakes are pinned and repinned on pinterest everyday. The pretty, almost iridescent pictures of eyelash vipers and other very colourful snakes are seen as cute. I see comments all the time about how "i don't like snakes, but this one is pretty"
those snek memes.... http://knowyourmeme.com/photos/1035080-this-is-snek
these things are cute, easy to share, and usually positive. They pop up everywhere.
Google snakes in hats. People LOVE snakes in hats.
(we are ignoring the fact that eyelash vipers are NOT the snake we want to tote facts about to calm people down. But they are cute though...)