There are a bunch of morphs that can darken or lighten others, I'd say the reason pastel is so prominent is just because it's older than most morphs, it pretty much always has a positive impact on other morphs, and it's a co-dom that has a super that doesn't mask anything. Pastel is just super predictable and super reliable for combining with other morphs. Not to mention pastel looks so much nicer as a hatchling so it helps sell new morphs.