As a graphic designer the one thing i work with most is business names, as people see my facebook page they contact me knowing that i own reptiles. Often i make them for businesses like yours and can tell you this... almost all of them end in reptiles, so my suggestion to you would be to not do what everybody else does and try not to put reptiles at the end of your business name. Its far overused but is a good strategy in describing what product you have to offer, there's two sides i was just giving you my experienced opinion.