I don't have a lot of experience on the doing the advertising side, but on the window shopping side, I have a LOT, lol.

A few of my personal habbits and observations that I would tend to bet a lot of people share. I rarely go more than 2-3 pages deep into a google search, so optimize the hell out of your site, and/or pay someone to do SEO for you, it will pay for itself.

I also like to see activity in forums or on Facebook. If you're not local, this the the only thing I have to go on to gauge your level of involvement in the industry as a whole, and to gauge you as the owner. Crickets online will mean one of two things to me, you have enough snakes that you don't have time to be online and you clearly need to look for help in your office, if not your shop. Or that you're just not engaged in the public aspects of the hobby/industry, which is fine, but it means that the information I can get up front is limited.

I also REALLY like to see clear and public records of your breeding process/hatchlings/clutches etc. This shows me that you're proud of your work and have nothing to hide, as well as makes my research before buying one of your snakes that much easier. On this front, I think JD Constriction is one of the best I've ever seen. He does it all on FB, which means I get automatic updates, which I love, but I would be just as happy if it was all just on his site. Before buying my snake from him I looked at every snake he has, all the of the clutches, etc. And became really familiar with his work in general. Then I was able to narrow it down to one of a few snakes I liked, then I was able to look at pictures of the parent from this year and last year, and really look at this years clutches from the snakes I was looking at, as well as when they bred, how often they locked, when they laid and when the eggs hatched. That just takes a lot of the guesswork and worry out of the purchase for me, and likely saves him a lot of time answering questions about his snakes.

I do find a lot of new places to look at on the forums and the classifieds, but I always do research on the breeder's own website before I even consider buying from them. I ran across a couple that had either no site at all, or only had FB pages that were practically barren. Advertise as much and as often as you can manage, but make sure you have the info and page to back up whatever you're advertising, that will get people to do much more than just glance at your ads. This seems to be a very fastidious community, which I for one really like.

With advertising in general, it's all about the leg work. I learned a lot about how not to do this with my last business. I didn't do any advertising ahead of starting up, didn't do much when I first started, then when I had product on the shelf, people were trying to figure out who I was and if they wanted to buy from ME, and the product just sat while they tried to figure it out, which meant a LOT more work for me later on in the process trying to play catch up.