I am always in a hurry in the morn so I drink instant. My favorite is Nescafe Mountain Blend, but the next best is Folgers Classic Roast. To get the best tasting instant I microwave the water to boiling then give it a min. before adding the coffee. You want that brown cloud but not the boil over. Then I like to add sugar, stevia, and some kind of liquid creamer with French vanilla, or vanilla caramel. Then to cool it down I drop a couple cubes of ice from the ice tray. Stir it up and umm. Instant is not everyone's cup of tea. If I want better but in a hurry I guess there's 7/11