Color and unrelated advertising are my issue, colors wants to make you close the page and unrelated advertising almost make it look like on of those free domain. If you put advertising make it so it's not overweening and taking away from the content. Use larger banner for the bottom of the page and if you chose sides, chose one side Don't do it on both and use smaller banners.
Color scheme you want to stay within are easy on the eyes and fairly neutral, shades of grey, black and white, shades of beige....etc you can use other colors as well but they need to be soft, pastel like and you want to stay with matching colors and use no more then different ones.
You want to avoid any bright neon type colors it does get the attention but I did not stay on the site very long because the color we're just too much and I am sure many will do the same.
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