It is coconut but its not the same. EcoEarth is ground and then compressed. Once wet it expands exponentially and becomes a damp dirt like consistency. I like it very much especially for animals that like to burrow but when it dries out it can be kinda dusty. I have started using a mixture of cypress mulch, eco earth, and repti bark. It holds humidity well and gives a very good natural look.

I just mix it in a large tub until it has the look I like and then scoop it in my cages. So far it is a great combo as its not dusty but its also not just course mulch.

I use Forest Floor mulch as it is clean and uniform in shard size.