It's a saturated market. You have to have a plan to differentiate yourself. Right now it's akin to entering the TV or soft drink market space. If you are not getting in on a brand new cutting edge project, what is your hook?
Also I notice some people going all in and buying like it's 5-6 years ago, for example there is this one woman I notice when I check the auction sites and she is buying single gene Pastels and Pinstripes in the 100-200 gram range etc. in quantity...stuff like that.
As a buyer and hobbiest, I don't care if I ever make a penny, I love snakes, I love morph breeding. I want to buy from a seller that clearly and concisely represents their animals with current photos and has an up to date organized listing of available animals, I've called BIG breeders with animals listed on their site that sold months ago, big turn off. Also I am only buying from breeders that list either shipped prices or a reasonable flat rate shipping price that is easy to find on the site.