Why is Facebook called Facebook? It's not a face. It's not a book.
Why isn't it called pretend-you-know-and-like-everyone-you've-ever-met-and-add-them-to-your-page-so-they-can-see-what-you-had-for-dinner-and-look-at-only-your-most-flattering-head-shots-and-get-daily-memes-reminding-them-not-to-mess-with-texas?
Best not to question the small stuff. You can drive yourself mad with wonder.
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