Don't now if we are snobs....per se but it's got to be the Starbucks Blonde Roast!! OMG its so good! My husband and I fight over the last cup daily! LOL. We do not have a fancy machine or anything bc I am a klutz and I manage to break coffee carafes all the time! We finally got smart and bought a machine with a stainless steel thermos thingy. Its fantastic! No worries if you remembered to shut off the coffee pot anymore. There is no heating element.