I recently just reported a pet store for cruel and unsanitary conditions. All you got to do is call your local humane officer, usually through local humane society.. or local animal shelter. Call and they can tell you who to contact. As far as info to give them, tell them what you have seen, smelt ..etc, and most important, the location of the pet store. NOTE: most humane officers are divided up into counties..make sure to call the one for your county.