I totally understand that 100% but saying that this one dog food is crap and this other dog food is great doesn't really help. Every dog is different and has different taste. Every dog on earth isn't going to eat this wonderful high priced awesome food that's supposed to be perfect. My dog wouldn't touch the highest quality of food. He was just picky. But if your dog will eat the high priced "quality" stuff then go ahead and feed it to them but if not, you have to feed it what it will eat. That's just my opinion.