Diamond Serpents made a good point.
You can but it's all on if you want to and how good you are. Supplies and all that if you don't do it on a large scale can be pricey. Also some racks that are very good priced are expanded PVC which are water resistant. This is one reason I like the racks from C Serpents.
Could I do it? Yes, but in the end if I mess up or anything is it worth it? Not really. He's been doing it so long and so much that it's like an art to him.