Great points, sorraia! Totally agree on the quality pics part. I've seen wayyy too many ads with poor lighting, or animals that are curled up so bad that you can't even tell what you're looking at. Sometimes that can't be helped, but always use the best possible photos.
As for hets, I think pics of the parents and locks can go a long way (granted, those can be faked by unscrupulous sellers, but what can you do?).
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