Alot of the problem is he uses Kingsnake. Over there, there is no feedback forum or rating system. The rule is don't mention businesses in posts on the forums. You're usually good with positive posts (unless a competitor complains) but anything negative is gone quickly, deleted. Dan buys banners and pays to be listed over there so no matter how many complaints they get about him, he stays. Jeff only cares about money and is paranoid about getting involved in lawsuits. To be transparent, yes I advertise my animals there because it gets a lot of traffic. That doesn't mean I agree with his ethics.