Picture is a burm or what?

What howling madness. We're best to stop feeding clicks to these articles. Yesterday I googled 'discovery channel python 2 boys' or something to pull up the article... first result that pops up is BP.net thread about it. These guys get voted up in priority for coverage, searches, ad revenue, etc. by clicks. We're fueling the media fire and drawing more negative attention by putting so much of our own attention on it within the community.