At its simplest form its like this. On one hand if you believe, you will spend eternity in the best place you can think of with the best people and things you can think of, or I turn to worm food. It's a no brainer for me anyways.
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That might be how you see it, but I look forward to the day I am reunited with the earth. I find no value in everlasting life. I want to make the most of my time alive and that means not spending it worshiping something/someone.