As I understand them right now...
This past weekend, Ben Siegel had a big party/celebration at his retail store in Florida. This "Midnight Madness" party included a bug-eating contest in which the winners would receive certain ball python morphs. Everything went fine up to and throughout the contests. A man named Eddie won the big prize.
Sometime after the contests were over, Eddie collapsed. CPR was administered and 911 called immediately. I don't know if he died on the scene or en route or at the hospital. No one knows, yet, exactly why he died. He may have aspirated on vomit. He may have had a heart attack or some kind of allergic reaction.
Ben Siegel made a public statement on Facebook, expressing his shock and sadness, before being asked by his lawyer to say nothing more about it to anyone outside of law enforcement and investigators.