As far as iPhones needing huge bulky cases to stay protected. I have a 4s and have a speck hard shell for it, and aside from it not being waterproof I've dropped it numerous times and varies heights and she still rocks it out like nothing happened.
I do think the gs3 looks cool I had the galaxy s before the iPhone. But the iPhone has so much more that I like than my galaxy ever did. I'm not up for an upgrade for another 2 years so I'll wait and see what emerges.