Let me get this straight, this is a post about how a company is advertising a produst or use that may or may not be accurate. Welcome to the wonderful world of capitalism.
I am with you serpent merchant. But if you can figure out how to accomplish this, then Wow, it will go well beyond reptile products.
As far as unregulated UTH's go, a better approach may be to show Zoo Med and others the profit margin in coming out with their own thermostat and have them recommending that one should be used. Just point out a few of the respectable models in the $30 dollar range and they can reverse engineer something and call it their own. In the end, the reptile community will feel better as animals will be better cared for and Zoo Med will be happy because $$$$. WIn, win.