The best thing we as keepers can do is call out the morons who make us look bad. WE need to be proactive, not reactive. Even then ....
The only thing that I think might work is to go to war against hsus and their ilk. To constantly call them out, point out there flaws, question them relentlessly about what they do and what their true objective is. To NEVER let up at making them look like the lying sacks of crap that they are, to call attention to WHERE the money they're donating came from and what they actually promised to do with it. To make is SO uncomfortable to be associated with them that people actually stay away.
It could be done, but not by anyone currently in the spotlight. USARK, while they are fighting the good fight, aren't fighting it in a way that will win for our side. Nice guys finish last. Want to win, put people like me out there with asswipes like percell.
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