I imagine facebook makes a good business tool, but I think you'd be better off creating your own web page first and developing connections with people in the hobby via forums and the like. There are many members here that I keep an eye out for because I wouldn't hesitate to do business with them. Facebook then becomes a good tool to keep people updated on news, exciting projects, and I've seen people putting their animals for sale up too.
I can't add anything more helpful to the technical part of the question, Ruthless covered it great
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