I agree to try and keep it simple. When I first started I had a hard time picking a name for myself. I ended up with Everglades Exotics because 1) it rolls off the tongue fairly easily 2) I'm located just outside the Everglades 3) A portion of all profits from the sale of my herps goes towards Everglades conservation and 4) I chose the word Exotics instead of Pythons or Geckos because who knows, in the future, I may want to expand into other cold blooded wonders and possibly even mammals. So I tried to get a name that was easy to remember, easy to say, and left me room for expansion.