But they never will.
Their profit margin is huge.
Consider normal BPs, alone.
$5-10 for each snake, sold for $79.99, moving about a dozen a week.
The fish have an even higher profit margin.
That $9.99 Bala Shark cost them about 25 cents, tops.
-Everything- in that place can be bought for half the price online, or less.
I got 3 thermostats off Amazon for the price of *1* at PetCo and I'm sure the Amazon seller made a profit too, even at that those bargain prices.