So let me get this straight. You say get facts. Okay, the OP walked into the store with his family, including children, and witnessed the conditions he described. He explained that he talked with an employee who only reinforced his concerns.
Now, short of contacting the owner, which I agree, should have been the first step. how would you have gathered more facts? The OP witnessed the neglect first hand. His wife and children also witnessed the conditions and I'm sure are in support of his efforts.
Also, if you had read all of the post's you would have seen that I advised him to contact the ASPCA and report the stores conditions or go back with camera in hand and take pictures, then when asked, tell them that he just thought the ASPCA should know what a fine job they are doing. I never told him to go to the press but since he did at least we can support his efforts. He did something. What have you done to end this kind of neglect/abuse?
And.... The name calling says more about you then it does about me.
To the OP, I appologize for getting off topic a little. I think you did well because the outcome was benefitial to the animals. Maybe you could go back to the store in a couple weeks and see for yourself if the necissary changes were made.