I saw that as well on their facebook wall. I don't know Florida law (although I'm glad people like you are apprised), but it's beyond absurd to think that the laws of Kentucky don't apply to one's business simply because you've registered or incorporated in another state. I'm glad people were issued refunds, and it's been extremely gratifying to see this entire business spiral out within a week, but it's also unfortunate that this poorly executed and ill-conceived project was tied to the reptile industry in the first place.
ah well, at least there's the schadenfreude to help digest the entire experience.