Hi everyone!
My name is Avi Cohen, and I'm Zack's business partner and Co-owner of BallBids.com. I'd like to put myself out there in case anyone has any other questions or uncertainties.
I'd just like to mention that our website's auction model is not for everyone, and we expected a certain level of criticism during our first few weeks. As with any penny auction website, BallBids.com is not for those who can't afford to lose, and should be used in moderation.
What differentiates us from the typical penny auction website is the fact that we give back 5% of the value of all purchases in the form of Reward Points, which can be redeemed for other prizes in our Reward Store (The selection is slim now, but it will be developed shortly).
As for the timer resetting to 15 seconds, there is a certain level of uncertainty that comes with the system being set up this way (Which is necessary). If it weren't for this system, sniper bidders would dominate our website, leaving only a handful of winners. Instead, all bidders need to gauge whether or not competing bidders will give in sooner rather than later, which creates that necessary uncertainty and prevents our site from becoming a breeding ground for snipers.
Please, let me know if there's anything else I can help you with!
-Avi =)