I am also in the market for a new TV so I've been doing a small amount of research on and off. Stay away from the lower quality LED LCD's. I've noticed "cones" of light in those from the unevenness of the lighting (LED LCD TVs are lit from the perimeter instead of the entire back hence why they can be thinner). For the same picture quality a regular LCD is going to be cheaper than an LED LCD. The LED LCD TVs will use less electricity, maintain brightness longer, and be thinner however. Definitely don't get anything that is 720p and the higher the refresh rate the better. Good luck.