If you want a morph, and you have the money, I'd defintiely go with the visual form. If you wanted to breed co-dom morphs like pastels, I'd get a super pastel(homozygous form of pastel) and ensure getting pastels, for instance.

But if you want morphs, breeding normals won't get you there. You'd need at least carriers of whatever genes you want to end up with.

I think if I were starting out with some cash, I'd get some homozygous morphs, and perhaps some cool dinkers. Also, trying to get animals that are newer(rather than common morphs like pastels or spiders)so you aren't going to produce the 'same thing' that so many others would have.