There is a difference between pricing your animals slightly lower than the larger breeders and pricing your animals lower then the rest of the people out there. There have been people nearly cutting prices in half on some of the higher end morphs just to move them. They aren't patient enough to realize that this is an expensive industry/hobby and depending on what you are producing you may not sell them immediately. If you present yourself in a professional manner and illustrate that you have quality animals, even going as far as putting your reputation on the line for health and genetics, your animals will sell at some point. The more business and the more happy customers you have the better your reputation will be.