Why scared? This is what gets to me about these sorts of questions and arguments. The question/discussion begins with the assumption that NO ONE who is relatively new to selling animals can compete with the "big boys" without slashing their prices.
It's a FALSE assumption. That is what I (and others in this thread) have been trying to get across.
There shouldn't be anything to be scared of. If you DO find the market truly "scary" then maybe it's not the hobby/business for you. Anyone planning to sell animals should also plan for the contingency that they don't move as fast as you'd like them to.
Regarding pricing....set the prices that YOU think YOUR animals and YOUR business are worth. And be confident in the prices you've set and the service that you offer your customers. If you believe you need to have lower prices for whatever reason...then set your prices and stick to your guns with conviction. It's MY personal belief that if you have quality animals and offer quality service to your customers, then you won't NEED to have lower prices....but if you WANT to offer lower prices, do whatever you think is best.![]()