If it's too good to be true....

[JLC]

I don't think it's so much as growing into higher prices as it is expanding who you are selling to. My first year or two I'm sure I will sell most of my animals to my local herp society and local reptile store, but hopefully I will be able to sell to a broader market eventually. Anything I sell to my local reptile store I'll consider my self lucky if they offer me half of the market value but when I do sell to the broader market I can charge what other people are.

There's a difference between wholesaling to pet stores, private deals with local friends/acquaintances....and creating a retail face for the public. So my words are directed at folks who might consider creating public ads on places like Fauna, Kingsnake, even here...and/or having a "business website" with their available animals listed.

If money really isn't an issue (and I completely understand that money isn't the motivating drive behind the OP's hobby/business goals) then I see nothing wrong with offering an albino for $100 to a local friend at your herp society or wholesaling the normals to a local petstore for $10 each. It's the face of your business that is presented to the public that I'm writing about.