I don't think it's so much as growing into higher prices as it is expanding who you are selling to. My first year or two I'm sure I will sell most of my animals to my local herp society and local reptile store, but hopefully I will be able to sell to a broader market eventually. Anything I sell to my local reptile store I'll consider my self lucky if they offer me half of the market value but when I do sell to the broader market I can charge what other people are.