If it's too good to be true....

[JLC]

I think if you value your animals and your business (even if it's "just a hobby", if you're buying and selling with any regularity, its a business)...then you should price your animals accordingly.

It's not a bad idea to have a slight difference in price just to get noticed...but to price your animals at 1/3 the going rate (as per your example) is...to me...a red flag. Besides just the suspicion that you might be scamming, it also says to me that you have no confidence in yourself, your business, or your animals.

One person in particular that I know has tremendous respect for both herself and her animals. She is also a hobby-level breeder/business person and does it for the love of the animals and not for the money. But she has never, ever undercut her prices at all. In fact, because she takes such care to buy and produce quality animals, she tends to charge higher than typical prices, and never has issues moving her animals, even when she very first started selling.

DON'T undersell yourself or your animals. Instead, take this pre-business time to let folks get to know you and understand your motivations and passion for the animals. Then, when it comes time to sell, you won't have to convince anyone that you're worth looking at just because you have crazy-cheap animals.