For me, increasing ambient temp wasn't accomplished until I had a lamp. My house is constantly between 71F-74F. An under tank heater doesn't have enough enough power to raise ambient temp even with rocks.
I've asked more than a few questions about this issue on this site before.
I eventually settled on using a red bulb (60 watt worked for me) that runs 24/7 along with the UTH. Don't forget to use a thermostat with the UTH either. (My brand new zoo-med was at 112F plugged directly into the wall YIKES!).
Hope this helps.