It is a confusing bit of terminology when you're not familiar with this taping procedure. Here is a picture Kara posted earlier that shows the ears posted. (Soft posts are taped into the ear to help it form into the proper shape).
So when you take the tape off the ears, it's referred to as taking the posts down.
I did this with my doberman, and although it's a bit of a chore to maintain, it doesn't bother the dogs at all. My dog would act like the world was coming to an end when she had to get her nails trimmed....but sat quietly and as patient as a pup could sit when getting her ear posts taken down and put back up again.