That's assuming that EVERYone who has a desert project would have the exact same lack of values. If it was just ONE breeder who had control over who published what information...then maybe someone could think that. But there are many different people who have a vested interest in proving out the deserts. And MOST of them (if not all) are honest, upstanding individuals who wouldn't sit still for keeping that kind of secret just so a few greedy souls could earn some extra bucks.
Really? And would you continue smirking if, at the same time, your personal integrity and business reputation are going down the tubes because everyone assumes you're intentionally shafting the community to earn a few extra dollars?