THIS. This is no different from somebody burning down a church or religious establishment, or going around tagging hateful speech on buildings that are religious or ethnic. There are ways to go about peacefully and rightfully congregating a movement in order to bring about change. Going out and encouraging people to act violent via arson is NOT the way to do it. This is teaching people it's okay to destroy establishments because they don't particularly agree with their way of outlook, and to do it violently is the best measure for them. That makes me sick! Sure, the shock value of the act will get the message across in the media, but morally... is it really helping out with the image of saving animals? This hurts PETA more than it helps them, and gives them a psychopathic image that everyone knows well about!