It's quite likely that I will end up breeding in the next three years or more, but that aside, I would absolutely be willing to pay top dollar for a gorgeous morph to keep solely as a pet. For the same reason I spent thousands on my Tennessee Walking Horse rather then a cheaper horse that serves just the same purpose, it's nice having an exceptional looking animal that you can call your own. It all depends on the individual's taste, income, and what they are willing to spend on a "pet".