It depends on how you are going to use it.

1. Are you using it as belly heat?

2. Are you using it as back heat?

I suggest 3 or 4" for the belly or 11" for the back.

I have found the belly is more direct heating but over time the heat tape wears down due to the constant rubbing across it (which can cause the tape to short.)

I like the back heat best. The only draw back is it not as direct in heating but the size (11" ) makes up for it and it does not wear from being rubbed on.

Good luck, Mike