I bought a 32" LCD back when even that size was expensive ($1700 retail at the time, but hooray for employee discounts, I paid more like $1100 because we were allowed to buy stuff for cost, and yes, at least early on in the product cycle, margins on TVs were HUGE.)
Mine is a Samsung, and I've been very happy with it.
To the poster above who said they had an Aquos, IIRC that's actually Sharp, not Samsung, but they're also very nice. If I were in the market for a new TV now, I'd definitely be after an LED LCD (probably another Samsung), as they have several advantages - they're brighter, thinner, have great color, and the backlight doesn't have mercury in it, so when you eventually do have to get rid of it, you're not doing as much to hurt the environment.
I haven't looked into the 3D TVs much yet, but I'm not sure I feel great about the idea of having to wear glasses to watch TV, so those may be a bust for me in general.