you can get a better price from a show rather than a store. not just because a store is a business, BHB is a business, but because the increased cost to pay for the store and the costs of running it. Utility bills are massive in stores, as an example best buy stores can have $30000 per month electric bills and need to cover that. a pet store wont have that extreme of an issue but animals ie. fish die easily and need to cover losses like that. the high prices at shows come from the breeder effort to raise the rare phenotypes.